Posts Tagged ‘lasting impressions’
What’s the Secret to Great Custom Signs?
For over 27 years, I have been a chef of sorts here in the Low Country. A chef who creates signs. And not just any signs – great signs.
I’m sure you are questioning how one becomes a sign chef. After all, it certainly isn’t a normal job description. It has taken years of experience, an eye for design, wits for writing, and a plethora of technical knowledge to perfect my recipes for success.
Now, I would like to share these secret recipes with you.
I guess that would make them not-so-secret recipes. That is, because I enjoy seeing business owners with successful signage.
Let’s go ahead and take a look at what makes a custom sign work for a business, from materials, to design, to how it is installed. And we will also discuss some failures so that we can continue to improve our recipes.
Negative Can Actually Be Positive …the laws of physics do apply to signs
Size Matters …bigger isn’t necessarily always better
Square Pegs Can Fit Round Holes …but do you want to?
Pictures Aren’t Always Worth a Thousand Words …sometimes they are worth a million
Color Isn’t Always the Brightest Choice …and is gold really worth its weight?
Lasting Impressions Are Easier Than You Think …make sure it is a good one, just like on a first date
It’s just like in cooking – if a recipe is no good, you probably won’t make it again.
After all, there are a ton of proven yummy recipes out there. And I can help you learn how to find the one that’ll work for your specific needs.
And I love requests for recipes! If you have thoughts about custom signs, or questions, you’re probably not the only one. You may only buy a couple of signs in your life, but over the years I’ve helped with many more. Just drop me a line at tim@thesignchef.com with your special request and I can get right back to you, and cover it in a future column.
Until the next time, you’ll find me in the sign kitchen, or online at TheSignChef.com